Toledo Mud Hens

Toledo Mud Hens

The Toledo Mud Hens, Triple A affiliate of the Detroit Tigers, have been one of Link Software’s oldest clients. A relationship that started with a redesign of the team’s official website in December of 2003 has led to over a decade’s worth of projects involving web design, content management systems and custom web applications built to support various departments throughout the organization.

Current Responsibilities

  • Build and maintain order forms for a variety of e-commerce needs: season ticket plans, group events, special promotions, etc.
  • Email template construction and support for the Mud Hens email marketing vendor.
  • Web-based solution for suite holders to place their food orders before home games.
  • Integration support between the Mud Hens’ ticket vendor and Facebook Ads to give the team a better understanding of their social media advertising performance.