Google Analytics Alternatives for Users with Privacy Concerns
Last Updated June 30th, 2021 · Web Development
Google Analytics is the most popular website traffic monitoring software used online today. It watches and records nearly every move visitors to your website make. It’s practically relentless in how much data and information about your customers it is storing. Unfortunately for Google, privacy concerns centered around how companies store and access their’s customer’s data are a hot topic now. Companies looking to change the ways they store and monitor their website visitors are on the lookout for Google Analytics alternatives.
In the last several years, the need for third-party applications that effectively handle new privacy laws has risen. The most common of the privacy laws are the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Privacy and Electronic Communications Regulations (PECR). Each of these laws demands that users have control over how their data is collected and held by a business. You run into these issues most commonly when it comes to how your website analytics software stores data.
With demand for privacy-focused solutions increasing, we decided to put together a brief list of the Google Analytics alternatives that we personally use here at Link Software or recommend to our clients. We’ll keep the options short because, while there are many competitors in this space, only a handful are truly worth investigating and using.
We’re going to start our list with the current leader in privacy-focused website analytics. It’s also our personal preference and the one we use on all of our product’s marketing websites. Fathom Analytics is the number one choice when it comes to Google Analytics alternatives.
Fathom Analytics is GDPR, CCPA, and PECR compliant. The service runs on a fast and efficient network so loading their script should never slow your site down. Your traffic and stats are displayed in a really easy-to-understand and use interface. Weekly and monthly email reports are available as well. On top of all of that, if you ever decide you want to leave the server, you can export all of your data out of the system. Data ownership is one of the key pieces for all of the best Google Analytics alternatives and Fathom hits the mark.
New Features and Improvements
Recently, Fathom Analytics released a large number of new features:
- A brand new design and interface, including a much-needed improvement to the dashboard graph
- Content filtering lets you add or remove data from your dashboard
- Support for UTM and ref parameters so you can do a better job of tracking the performance of your various campaigns
- An “all sites mode” to give you a universal look at the data for all of the sites on your account
Getting Started with Fathom Analytics
Install Fathom on your site is simply a matter of adding a few lines of code. It’s the same process anyone who uses Google Analytics will be familiar with. If you are a WordPress user, Fathom Analytics also has a simple plugin that will install their embed code and show your stats right inside of the WordPress admin. It’s easy to set up and get up and running minutes after you sign up.
There is no limit on the number of sites you can install Fathom Analytics on. Their subscription fees are based on page views. They have a seven-day free trial after which you can pay $14 for 100,000 page views a month, $24 for 200,000 page views a month, or $34 for 400,000 page views a month.
Plausible Analytics, a European-based company, offers another very popular alternative to Google Analytics. While we do not personally use their service it has comparable features to Fathom and is worth investigating.
Plausible is GDPR, CCPA, and PECR compliant. They don’t use any cookies to track user information. Plausible Analytics is also open-source software that is unique in this space. All of the major bullet points anyone with a privacy concern has is met by Plausible Analytics. While only in business since 2019, Plausible is a rising star in the number of Google Analytics alternatives available online.
Plausible is a nice competitor to Fathom. They have an API they offer developers who wish to access their traffic data for other applications. Email and Slack reports come with your subscription regardless of the monthly fee. They also offer Google Search Console integration as well if you aren’t totally ready to ditch Google’s services.
In terms of pricing, Plausible Analytics charges by the month based on the number of page views you use. The lowest price you can pay is $6/month for 10,000 page views. Their higher pricing tiers are slightly cheaper than Fathom Analytics but they do limit the number of websites you can use per account to 20.
The final of our Google Analytics alternatives is called Simple Analytics. This is another small tech company based in Europe like Plausible. A lot of the features of Simple Analytics and Plausible Analytics overlap with the big difference being pricing.
You can see your traffic stats via a clean dashboard interface. Weekly and monthly email reports come with each subscription level. Simple Analytics also has unique Twitter integration so you can see exactly which tweets are referring visitors to your site. Data is available for export which again is important for people interested in data ownership.
For pricing, Simple Analytics has the least flexible tiers of the three services we are discussing today. For $19/month, you get up to 100,000 page views a month. The next level, which provides up to one million page views a month, costs $59/month. Anything outside of that requires special enterprise pricing.
Interested in Google Analytics Alternatives for Your Business?
If you have any questions about the best choice of Google Analytics alternatives available today feel free to contact us. At Link Software, we’re always concerned with data privacy and protection. We would be happy to help you choose the best privacy-focused analytics solution for your company’s website.
We specialize in custom software applications for businesses of all types and sizes. In addition to custom software, we build websites for our clients using the popular WordPress content management system. If you have an existing site, or need one built entirely from scratch, we can help you with that as well.