How to Target Resource Pages to Build Quality Backlinks
Last Updated April 5, 2021 · Web Development
Your website’s search rankings are dependent upon backlinks. Regardless of the keywords for which you’re trying to rank, you’ll need to build backlinks. Google, in fact, claims that its ranking algorithm places more value on backlinks and content than anything else. Fortunately, you can build search engine optimization friendly backlinks by targeting resource pages.
What Are Resource Pages?
Resource pages are articles that contain a list of links to content published on relevant websites. Most of them revolve around a single topic. Visitors who want to learn more about a resource page’s topic can follow the links.
They are known as resource pages because they serve as a useful information source for readers. Visitors may not find all of the information they are looking for on a single website. Resource pages offer a solution. They provide visitors with links to external content. When searching for information on a website, visitors may follow the resource page’s links to access content on other sites.
There are different formats used for resource pages. Some of them use a simple format consisting entirely of links, whereas others contain both links and descriptions of the content to which the links point. Regardless, external links are the basis of all resource pages.
How Resource Pages Can Yield New Backlinks
Since they contain external links, resource pages can provide your website with new backlinks. If a website owner believes your site’s content is valuable and useful to his or her visitors, they may add a link to it on a resource page.
Many website operators target resource pages in their backlink-building strategies. A survey by Monitor Backlinks found that over half of all webmasters believe these collections are an effective source for new backlinks.
How do you build backlinks by targeting resource pages exactly? Follow these four steps:
#1. Search for Relevant Resource Pages
To get started, search for relevant resource pages from which you could potentially earn a backlink. You don’t want to target these on all websites. Rather, you should only target those on websites with similar content as your site. Backlinks from relevant resource pages are more beneficial than those from irrelevant resources. If another website has similar content as your site, its resource page will be relevant and, therefore, worth pursuing.
You can use Google to search for relevant resource pages. In Google’s search box, enter one of your website’s main keywords, followed by “resource links.” You can perform this search query either with or without quotation marks around “resource links.” As you go through the listings, take note of any relevant resource pages.
#2. Choose Content Topics
Building backlinks from resource pages requires the creation of content. After all, content is what compels a site to link to your own. When designing a resource page, site owners will link to high-quality content on other websites. You’ll need to choose the right topics, however, to earn backlinks from resource listings.
The title of a resource page can give you a better idea of what topic to write about. Most resource link collections have a topic in their title. By creating content on a given resource page’s topic, you’ll have a better chance of earning a backlink from it.
Following some of the existing links on a resource page can also help you choose the right topic. You’ll be able to see what type of content the resource page links to, and you’ll be able to see the topics or subtopics of the linked content.
#3. Create Linkable Content
Once you’ve chosen a topic to target a resource page with, you can create linkable content on it. The content should be thorough and easy to read. Most importantly, it should match that of the other content to which the resource page links.
For each topic, create a page of long-form and high-quality content. Keep in mind, webmasters may link to some of your website’s existing content as well. If your website already has a page of content that matches a resource page’s linked content, it may earn you a new backlink.
Here are some tips to create linkable content for resource pages:
- Create 100 percent original content.
- Add subheadings above sections.
- Use no more than five sentences per paragraph.
- Mention interesting facts or statistics.
- Use a simple font type.
- Write using a second-person point of view.
- Create an attention-grabbing title that describes the topic of content.
- Include relevant images alongside text.
- Consider uploading or embedding a relevant video.
- Double-check for spelling and grammar errors.
#4. Pitch Your Content
The final step is to pitch your content to the people who manage the resource pages. Some website creators may stumble upon your content without you contacting them. If a person is designing a resource page, for example, he or she may find your content indexed in the search results. For a more successful backlink-building strategy, though, outreach is necessary.
Reaching out and pitching your content will increase your chances of earning new backlinks. After you’ve created the content and published it on your website, go to the resource page and find the site owner’s email address. In your outreach email, explain that you operate your own website and recently published a new page of content that would be a valuable addition to the webmaster’s resource page.
You may not convince everyone you contact to link to your content. But like with all backlink-building methods, quality trumps quantity. Just a few high-quality backlinks from relevant and popular resource pages are more valuable than hundreds of lesser-quality backlinks from irrelevant and unknown resource pages.
Resources Pages Are a Simple Way to Generate Backlinks
There are dozens of ways to build backlinks. Targeting resource pages is a method that involves creating content and pitching it to content creators who manage resource pages. If a website owner adds it to his or her resource page, you’ll earn a new backlink. Resource page backlinks such as this are vital to SEO. They’ll drive higher rankings for your website so that it reaches more users and generates more traffic.
Getting your content out to the world is one of the most difficult parts of content marketing and search engine optimization. Resource collections are an ideal solution to the problem of generating links to your articles. But finding good resource pages that are perfect to link to your site can take time. The end result though can be well worth the effort. Follow the steps we outlined above and you will begin to increase the number of backlinks to your site in no time.
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