Custom Software for Sports Teams & Arenas
We’ve Been Building for Sports Since the Beginning.
Link Software started by building websites for minor league baseball teams and sports organizations. Over time, those clients came back asking for more: roster tools, portals for season ticket holders, and ordering systems for suite guests. That work grew into a set of software products we understand as well as any development firm in the country.
We build for the specific rhythms of a sports operation: the seasonal calendar, the front office with a small staff wearing many hats, and the fans and suite holders who expect a professional experience on game day.
What We Build for Sports Teams & Arenas
Websites
A sports team or arena website has to do more than look good. It needs to communicate a schedule, sell tickets, showcase the roster, and give fans a reason to keep coming back. It has to do all of that while being easy for a small front office staff to update without a developer on call.
We build sports websites on WordPress, which means your staff can update schedules, post news, and manage content without touching code. We design and build the site, configure the features your operation actually needs, and make sure it works as well on a phone as on a desktop.
What we build into sports websites:
- Game and event schedules
- Roster pages with player profiles
- Ticket information and links
- Sponsorship and advertising placement
- News and blog sections
- Contact and group sales inquiry forms
- Integration with season ticket and suite ordering systems
Season Ticket Holder Portals
Season ticket holders are your most loyal customers. They deserve a better experience than a PDF invoice and a reply-all email thread.
A custom season ticket portal gives your holders a dedicated, branded interface to manage their relationship with your organization. And takes the routine administrative work off your front office staff.
Features:
- Secure login for each account holder
- View seat assignments, game schedules, and account balances
- Download or forward individual game tickets
- Manage ticket transfers to other recipients
- Submit renewal inquiries and payment plan requests
- Receive automated renewal reminders and season communications
Suite Ordering Menus
Suite holders and premium guests expect a seamless experience and that includes food and beverage ordering. When suite orders come in by phone, radio, or paper form, the process is slow, error-prone, and difficult to track. A digital suite ordering system fixes all of that.
We build custom suite ordering menus that let suite attendants browse the event menu and submit orders directly from a tablet or phone
Features:
- Branded, mobile-friendly menu for suite guests
- Category-organized items with descriptions and pricing
- Order submission with suite number and event details
- Admin panel for managing menu items, pricing, and availability by event
Clients We’ve Helped
Our sports and entertainment clients have been with us the longest. Here are two we’ve worked with since Link Software was originally founded.

USPBL
The USPBL asked Link Software to redesign their WordPress website into a more traditional baseball site. The aim was to provide team news, player stats, game recaps, and more. The new site now gives users access to upcoming schedules, ticket details, ballpark information, and team portals for each of the four teams in the league.

Huntington Center
Our work with the Huntington Center began before the building was even a finished product. We have been involved with the arena’s official website since the building was known as the Lucas County Arena. The website, powered by WordPress, gives arena staff the ability to quickly keep guests up to date on future events and announcements.
Why Sports Organizations Choose Custom Software
Off-the-shelf tools weren’t built for sports.
Generic website builders don’t understand a game schedule. Generic ordering platforms weren’t designed for a suite-level event workflow. Every workaround your staff builds around a tool that almost fits is time and energy spent on the wrong problem.
Your fans and suite guests notice the experience.
How professional your website looks, how easy it is for a season ticket holder to manage their account, and how smoothly suite ordering runs on game night are all reflections of your organization. A custom system lets you deliver that experience under your own brand.
Small front offices need software that does the work.
Sports organizations run lean. The right software eliminates low-value administrative tasks like manual order-taking, the back-and-forth emails with ticket holders, the spreadsheet updates. So the staff you have can focus on what actually drives revenue.
Is This Right for Your Organization?
You might be ready for a custom solution if:
- Your team website was built years ago and no longer reflects your organization well
- You’re managing your roster and player transactions through spreadsheets or a system that doesn’t fit your league’s rules
- Your season ticket holders get PDFs and email threads instead of a real self-service portal
- Suite and premium orders are still coming in by phone or paper during events
- You want tools that are built for sports, not adapted from something built for a different industry entirely
Get a Free Consultation
Tell us about your organization and the operational problems you’re trying to solve. We’ll let you know what a realistic solution looks like and what it would cost to build it.
We typically respond within 1 business day.